Julianne McCollum: Head Quack at Yellow Duck Marketing
It all started at the Gap, where Julianne (Smith) McCollum (HHS’97) worked in high school. “I loved trying to understand why people buy certain things,” she says. So when she got to Purdue, she studied consumer sciences and retailing. While her classmates wanted to be buyers, McCollum completed a market-research internship for a shopping-center developer. […]